Nicky Williams was raised in a family rooted in the safari industry, her father pioneered fly-in safaris into Botswana and they owned a number of lodges in both South Africa and Botswana. She grew to love and appreciate all things 'safari' and from 1985 Nicky worked as a camp manager in the Greater Kruger National Park. In 1991 Nicky moved into management and over the next sixteen years variously ran the reservations, sales & marketing and inbound operating departments for such internationally recognized companies as Safariplans and Welcome Tourism Services.
In 2007 Nicky joined the board of Passage to Africa reuniting with long time associates, Michael Lorentz and Mike Kirkinis. She is passionate about Africa and in an unrivaled career within the African tour operating business has developed a reputation for knowledge of the industry and attention to detail that is second to none.
Nicky runs the European office from Ireland where she lives with her family and where she continues to be the administrative hub of the company.